Apple Music replaces Pepsi to become new sponsor of Super Bowl half-time show

From left: Eminem, Kendrick Lamar, Dr Dre, Mary J Blige, 50 Cent and Snoop Dogg perform during the half-time show during the NFL SuperBowl 56 football game between the Los Angeles Rams and the Cincinnati Bengals on February 13, 2022 in Inglewood, California (Adam Hunger/AP)

Apple Music will be the new sponsor of the Super Bowl half-time show, the NFL has announced.

The multi-year sponsorship will begin with this season’s Super Bowl on February 12 in Glendale, Arizona.