Kellogg’s launches legal challenge against new UK government food rules

Kellogg’s is mounting a legal challenge against new Government rules which would stop some of the company’s cereals being prominently displayed in food stores. Picture: JKellogg’s/PA

Kellogg’s is mounting a legal challenge against new UK government rules that would stop some of the company’s cereals being prominently displayed in food stores.

The new regulations come into effect in England in October and restrict the promotion of food and drink that is high in fat, salt and sugar.