UK ad regulator clears Tesco’s Christmas campaign after 5,000 complaints

Father Christmas presenting his Covid pass at border control (Tesco/PA)

The advertising regulator in the UK has cleared Tesco’s Christmas TV campaign featuring Father Christmas bearing a Covid vaccine passport after it prompted 5,000 complaints from viewers.

The Advertising Standards Authority (ASA) said: “Having carefully assessed the 5,000 complaints we received about the Tesco Christmas ad campaign, we have concluded it doesn’t break our rules and there are no grounds for further action.