Barbie takes zero-gravity flight to inspire young girls

“Maybe the fun images of my doll floating in weightlessness will spark children’s imagination and lead them to consider a career in Stem.”

Barbie takes zero-gravity flight to inspire young girls (ESA/PA)

When people think of Barbie, they might imagine her standing to attention immaculately dressed – not floating around on a zero-gravity flight.

But the brand has teamed up with the European Space Agency (ESA) and its only active female astronaut to inspire young girls to see the science, technology, engineering, and mathematics (Stem) field as a viable career option.