Ikea and Kopparberg among brands to pull advertising from new UK news channel GB News

GB News, positioned as a rival to the news and current affairs offerings of the likes of BBC and Sky, is fronted by veteran broadcaster Andrew Neil
Ikea and Kopparberg among brands to pull advertising from new UK news channel GB News

Presenter Andrew Neil prepares to broadcast from a studio during the launch event for new TV channel GB News. Picture:  Yui Mok/PA Wire

Multiple brands have pulled advertising from GB News, the upstart channel promising to take on so-called cancel culture.

Ikea, cider firm Kopparberg and Octopus Energy have withdrawn their adverts on the network following its launch on Sunday.

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