Harry’s new boss says hiring is no publicity stunt

The Duke of Sussex will be an ideal fit for BetterUp Inc because of the mental health services it provides, the group’s CEO has said (Facundo Arrizabalaga/PA)

Prince Harry’s new boss says he hired him because of his tenacious advocacy for the kind of mental health services his firm provides, insisting the publicity brought by the move was a bonus.

Alexi Robichaux spoke to The Associated Press a day after it was officially announced Harry was filling the newly-created role of chief impact officer at the San Francisco-based BetterUp Inc, which sells companies employee coaching and mental health help.