British Government pay influencers to promote struggling Test and Trace scheme

Stars of Love Island are among those to have been paid to endorse the Test and Trace scheme. Picture: ITV/PA

The British Government has admitted to paying social media influencers and reality TV stars to promote the NHS Test and Trace system as it failed to reach its 80% target for the ninth week in a row.

A spokesman said the Government had a responsibility to “use every means possible” to keep the public informed during the pandemic.