Heinz Baked Beans advert banned for second time after protein shake comparison

An advert for Heinz baked beans has been banned for a second time after comparing the nutritional value of the product to a protein shake.

The television ad, seen in February, showed a man arriving home to his family - a woman and a girl - and being asked if he was hungry, to which he answered as he took a drink out of the fridge: "Yeah, I'm on a new regime. Dean calls the 'three Ps' ... This is the last P: Protein, with high fibre and minimal fat."