Unilever threatens to pull adverts if tech giants fail to tackle extremist content

Unilever has fired a warning shot at tech firms that fail to counter fake news and fraud online, threatening to pull lucrative advertising if companies allow their platforms to "breed division".

The consumer goods giant is expected to make its plans clear at the Interactive Advertising Bureau's Annual Leadership Meeting in California on Monday, where its chief marketing officer (CMO) Keith Weed will raise concerns over the spread of illegal and extremist content.