UK bans dating website's claim that it uses 'scientifically proven matching system'

A claim by online dating service eHarmony that it used a "scientifically proven matching system" has been banned in the UK after it could offer no evidence that customers had a significantly greater chance of finding lasting love.

A billboard ad for the website on a London Underground platform seen in July said: "Step aside, fate. It's time science had a go at love."