Diet ad banned in the UK for presenting 'socially irresponsible' approach to women's body image

An ad in Britain for the delivery service Diet Chef has been banned for presenting a "socially irresponsible" approach to women's body image.

The television ad featured a character, Cheryl, talking to her former self two months after starting Diet Chef, saying: "I know how you feel, you can look that good again you know," "You look, amazing. I never dreamed I could be that slim again," and "I bought a bikini last week, for the first time since this picture."