TV ads 'sexualise e-cigarettes'

Anti-smoking campaigners in the UK have accused TV advertisements which show e-cigarette use for the first time of “sexualising” vaping.

Mon, 10 Nov, 2014 - 10:23

Anti-smoking campaigners in the UK have accused TV advertisements which show e-cigarette use for the first time of “sexualising” vaping.

The ads for VIP e-cigarettes, which feature a woman exhaling vapour, will debut tonight during a break in ITV1’s Grantchester following a change in the law.

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Courts Heathrow Place: UK Place: United Kingdom Person: Deborah Arnott Person: Dave Levin Person: Levin Organisation: ITV1 Organisation: Ash Organisation: Advertising Standards Authority Organisation: VIP Organisation: World Health Organisation Organisation: NHS

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TV ads 'sexualise e-cigarettes'

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