KFC seeks to restore brand in China

Fast food giant KFC has unveiled new quality control measures in China in an effort to rebuild its battered brand after a scandal over misuse of antibiotics by its suppliers to fatten poultry.

KFC seeks to restore brand in China
Mon, 25 Feb, 2013 - 07:36

Fast food giant KFC has unveiled new quality control measures in China in an effort to rebuild its battered brand after a scandal over misuse of antibiotics by its suppliers to fatten poultry.

KFC said yesterday it will strengthen oversight of its suppliers and expand drug testing.

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CourtsHeathrowPlace: ChinaOrganisation: KFCOrganisation: Yum Brands
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