TripAdvisor subject to investigation after 'false reviews' claim

Travel advice website TripAdvisor is being investigated by the advertising watchdog in the UK over claims not all its reviews are genuine.

Travel advice website TripAdvisor is being investigated by the advertising watchdog in the UK over claims not all its reviews are genuine.

A formal complaint was lodged with the British Advertising Standards Authority over the site's claim it publishes "reviews you can trust".

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