TripAdvisor subject to investigation after 'false reviews' claim

Travel advice website TripAdvisor is being investigated by the advertising watchdog in the UK over claims not all its reviews are genuine.

TripAdvisor subject to investigation after 'false reviews' claim
Fri, 02 Sep, 2011 - 13:21

Travel advice website TripAdvisor is being investigated by the advertising watchdog in the UK over claims not all its reviews are genuine.

A formal complaint was lodged with the British Advertising Standards Authority over the site's claim it publishes "reviews you can trust".

TripAdvisor says its website attracts 45 million unique visitors every month and contains more than 50 million reviews.

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