BP apology advert criticised in US

An apologetic advertising campaign by BP for causing the biggest oil spill in US history has earned the company more criticism than sympathy as the pollution spreads across the US Gulf Coast from Louisiana into Alabama and Florida.

The new radio, TV, online and print adverts feature BP CEO Tony Hayward pledging to fix the damage caused by the gush of crude oil unleashed by an April 20 drilling rig explosion that killed 11 people.