iPad fails to reach 'cool' top 10

The iPad has failed to reach the top 10 in Stuff Magazine's 2010 cool list, it has been announced.

Stuff Magazine ranks the top 15 items - including technology, games, films and people - with selection based on quality, rather than sales success.

An iPod dock came top of the list with the iPad making it to number 11.

Stuff magazine today released its annual Cool List for 2010.

The list of 15 gadgets, technology, applications, games, films and people is:

1. GenevaSound S iPod dock

2. Hipstamatic iPhone camera app

3. Dyson AM01 bladeless fan

4. B&W P5 headphones

5. Augmented Reality visual technology

6. Citroen DS3 car

7. Cannondale ON bike

8. Leica X1 camera

9. Alan Wake psychological thriller action-adventure game

10. BBC 6 Music DJ Adam Buxton

11. Apple iPad

12. Sony Bravia HX-series TV

13. HTC Legend smartphone

14. Olive 4HD music server

15. 'Scott Pilgrim vs. The World' comic book-based film