Saatchi wins deal to advertise Kosovo

Advertising agency Saatchi & Saatchi has won a £5.3m (€5.6m) contract to improve Kosovo’s international image.

The country’s Ministry of Finance said the company’s Israel-based unit will run an international branding and media campaign for the new country.

Kosovo – regarded as Europe’s poorest region – declared independence from Serbia in February 2008 and has been recognised by 54 states. However, the tiny country has struggled to gain more because of resistance from Serbia, backed by Russia.

The Saatchi & Saatchi advertising company is owned by the Paris-based communications company Publicis Groupe.