Obama to air 30-minute infomercial on TV

Barack Obama will become the first presidential candidate in 16 years to air a 30-minute primetime infomercial on US TV networks tonight.

Obama to air 30-minute infomercial on TV

Barack Obama will become the first presidential candidate in 16 years to air a 30-minute primetime infomercial on US TV networks tonight.

The rare and expensive move, thought to have cost his campaign about $3m, will even cause the baseball World Series final to be delayed by 15 minutes so NBC, CBS, and Fox can air the spot simultaneously.

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