Soft drinks makers to restrict marketing
Coca-Cola, Pepsi and other soft drinks manufacturers have agreed to end the targeting of young children in their marketing campaigns in Europe as part of a European Union drive to fight rising obesity among youngsters.
The decision was announced by UNESDA, a federation of drinks makers in Europe that includes Coca-Cola Co. Pepsi Beverages Europe, Unilever and Cadbury Schweppes.
