Readers of Goop’s sex issue are also invited to spend $535 (€469) on a whip, $395 on a “discreet” vibrating necklace that turns into nipple clamps, and $155 on an African Bloodstone Love wand which is “thought to heal as it stimulates”.
The Goop team’s newsletter states: “We will never recommend something that we don’t love and think worthy of your wallets and your time. Ultimately, we value your trust above all things.”
A range of sex toys — or “beautiful works of interactive art” — are suggested, including lubes, an erotic card game, a blindfold, and cuffs.
The latest edition of Paltrow’s weekly lifestyle newsletter focuses on everything to do with sex — including erotic sensation , sexual fulfilment, and the potential toxicity of personal lubricant.
In one article, titled ‘I Yam What I Eat: Is Lube Toxic?’, the Goop team lament that a fictional yam-based lube featured on the Netflix show Grace and Frankie does not actually exist.
“We’d never considered what went into lube, and that it’s actually super toxic (the most popular options contain parabens, for one) and that we are in theory putting it into the most vulnerable and permeable parts of our bodies,” the article says.
“So, maybe Frankie was onto something when she called her yam-lube invention ‘a big moment in the history of the vagina’.”
Goop previously ran into controversy after recommending vaginal steaming.
In January 2015, the website suggested using the Mugwort V-Steam: “You sit on what is essentially a mini-throne, and a combination of infrared and mugwort steam cleanses your uterus, et al.”
Critics said this could have a negative impact on vaginal health.