Jeb Bush campaign deliberately omits surname

Jeb Bush launched a Republican presidential bid last night by asserting his commitment to the “most vulnerable in our society,” an approach targeting the broader American electorate even as he faces questions about his policies from conservatives in his own party.

Six months after he got the 2016 campaign started by saying he was considering a bid, the 62-year-old former Florida governor formally entered the race with a speech and rally near his south Florida home at Miami Dade University, an institution selected because it serves a large and diverse student body that’s symbolic of the nation he seeks to lead.

“My core beliefs start with the premise that the most vulnerable in our society should be in the front of the line and not the back,” Bush said in a video featuring women, minorities and a disabled child aired at the event before his announcement speech later last night.