Chiefs at London Fire Brigade are worried the Fifty Shades Of Grey film could lead to more people getting trapped in handcuffs or rings as they recreate its steamy scenes.
Cinemas are braced for a surge of fans of EL James’s erotic novel desperate to see it brought to the big screen.
The brigade has seen a rise in incidents of people in compromising situations since the book’s release in 2011, with 472 cases of people trapped or stuck, often in household items, in 2013 and 2014. The brigade launched a campaign to urge people to think carefully before getting themselves into sticky situations, which led to a reduction in such calls. But it says it still has to deal with embarrassing incidents.
Since April 2013, crews in London have been called to 28 incidents involving people trapped in handcuffs and seven instances of men with rings stuck on their penises.
In November firefighters came to the rescue of one man who had to undergo surgery after he got two metal rings stuck on his penis for three days. Doctors were unable to remove them, so two firefighters had to cut them off using hydraulic cutters. Crews in the past have been called to help a man whose penis was stuck in a toaster, while another poor soul trapped his manhood in a vacuum cleaner.
A leaked memo from B&Q stores, Preparation for Fifty Shades of Grey Customer Queries, told its 20,000 plus workforce that copies of the novel would be delivered to the chain’s 359 British stores.
“All staff are encouraged to familiarise themselves with the content of Fifty Shades of Grey by reading the novel or watching the film upon its release,” it said. It advised staff to prepare for “sensitive” customer queries and reply in a “polite, helpful and respectful manner”.