‘Fifty Shades’ of film frenzy

Fifty Shades Of Grey looks set to be a box office hit with one UK cinema chain already boasting of taking in more than £1m in ticket sales a week before it opens.

The film version of EL James’ raunchy bestseller, which stars Jamie Dornan as Christian Grey and Dakota Johnson as his lover Anastasia Steele, is in cinemas from next Friday.

A spokeswoman for Vue Entertainment International said its cinemas had taken more than £1.3m in advance ticket sales.