A World Apart: Officials pull ‘Don’t Jerk and Drive’ adverts

USA: South Dakota officials have cancelled a public safety campaign to raise awareness about the dangers of jerking the steering wheel on icy roads, saying it’s too risqué.

The Department of Public Safety has pulled the “Don’t Jerk and Drive” adverts, which played on the double-meaning of the word “jerk”.

Highway safety director Lee Axdahl said the double meaning was intentional and aimed at grabbing people’s attention.