Burberry stays quiet on reports of Romeo’s £45k fee

British luxury brand Burberry refused to comment on reports it paid Romeo Beckham £45,000 (€57,000) for just one day’s work starring in the fashion company’s Christmas advert — as profits and sales slid in the first half of its financial year.

Burberry stays quiet on reports of Romeo’s £45k fee

The fashion company, which has launched a high-profile Christmas campaign featuring the 12-year-old son of soccer star David and designer Victoria, said trading remained tough, “with pockets of weakness in Europe.”

Burberry reported a 12% drop in profit before tax for the six months to September 30 to £142 million, which was broadly in line with market forecasts.

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