Victoria Beckham opens debut store in London<

Pop singer-turned-fashion designer Victoria Beckham has opened her first clothing store in London.

Victoria Beckham opens debut store in London&lt;

The three-storey shop in trendy Dover St, Mayfair, is the first in a series of stores she plans to open after launching her designer range online last year.

The former Spice Girl, who has a studio in Battersea, said her first store reflects that she is ā€œnot trying to be like everyone elseā€.

She said: ā€œA lot of attention has gone into making things look really quite minimal because that’s my taste.ā€

ā€œI’m not trying to be like anyone else. I’ve only ever tied to be me.ā€

Speaking of her steady climb in the fashion world, she said: ā€œI probably don’t stop to think about it as much as I shouldbut I am very proud of myself.

ā€œBut then I’m always looking to the next thing. I’ll always want to better myself.ā€

The store will sell five Victoria Beckham collections, including a ready-to-wear range, accessories, sunglasses, and denim.

She actually missed the grand opening of the store so she could address a United Nations General Assembly in New York after being appointed as a goodwill ambassador for the organisation’s Aids campaign.

The former Spice Girl said she had been inspired by talking to women in Cape Town.

ā€œThis is the beginning of an incredible journey for me,ā€ she said. ā€œI came home and knew I had to do something,ā€ she said.

ā€œIt’s taken me getting to 40 years old to realise that I have a responsibility as a woman, as a mother — I have a voice that people will listen to.ā€

She is going back to South Africa in a few weeks and further afield next year.

ā€œEvery woman out there has the right to health and the right to give her children a healthy future,ā€ she said.

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