Watch the road safety ad that’s too graphic for daytime TV

A Northern Ireland road safety advert has been banned on TV before 9pm as it shows horrifying scenes of young children being crushed by a car.

Assistant Chief Constable Stephen Martin of the PSNI says while the advert is distressing, it is a realistic portrayal of the consequences of speeding. "This advertisement depicts very clearly and very starkly the risks involved when speed is a factor. Most of you will find it shocking but the reality is drivers need to be fully aware of the potential consequences of their actions.

“The real tragedy is most, if not all fatalities, could have been prevented.”