Sticking to fad diets? Fat chance, says survey

Fad diets that promise ’fast weight loss’ have fallen out of fashion, according to a survey published today.

While 44% of slimmers say they previously saw fast weight loss as a priority when choosing a diet, only 7% still feel that way in 2014, according to the Slimming World survey.

While only 51% of slimmers say they used to see long-term weight loss as their priority, 90% are now focused on sustainable results, the survey of more than 3,500 slimmers, who started a diet this January, found.