Facebook ‘likes’ reveal your intimate personality traits

Facebook users’ online behaviour reveals intimate details about their personality which could allow strangers to predict their sexuality, political views, and religion, researchers say.

Experts say that by studying “likes” — the system used to show approval on the social network — it is possible to accurately predict what a person is like in real life.

Whether it is drug users being more inclined to show approval for Big Momma’s movies or people with high IQ showing a taste for curly fries, the patterns are not always immediately obvious to the untrained eye.