L’Oreal advert banned

A L’Oreal advert featuring a digitally retouched image of actress Rachel Weisz has been banned in Britain by the advertising watchdog after a complaint from an MP.

The Advertising Standards Authority said the image used to promote L’Oreal Paris Revitalift Repair 10 was altered to change Weisz’s complexion, making it appear smoother.

It was judged to be in breach of the industry code and it “misleadingly exaggerated” the performance of the product, according to the ASA, which upheld a complaint from Liberal Democrat MP Jo Swinson.