Survey: Tweeting too much can shorten careers

CELEBRITIES who bombard fans with Twitter updates are likely to have shorter careers than those who maintain an aura of mystique, according to a survey.

Easy access to stars through social networking websites has made them less appealing and increases the likelihood of followers getting bored, music consumer research by publishers Bauer Media claimed.

“In this social media age, it’s all too easy to follow your musical icons on a minute-by-minute basis. There’s a consensus within the industry that this ease of access is leading to artists losing appeal more quickly,” the Phoenix IV report said.