Wine drinkers fail the plonk test

CHEAP plonk has the same effect on the palate as wine costing up to six times as much, a psychological taste test has shown.

Wine drinkers fail the plonk test

The study suggests many people are merely paying for the label when they splash out on that “special” bottle.

A total of 578 members of the public took part in the “blind” taste challenge during the Edinburgh Science Festival.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €130 €65

Best value

Monthly €12€6 / month

More in this section

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited