Wonderbra ads voted ‘the most eye-catching’

EVA HERZIGOVA’S traffic-stopping Wonderbra billboards have been declared the most eye-catching ads of the past few decades.

The “Hello Boys” campaign — featuring a huge photo of the Czech model’s cleavage — caused a sensation when it was first unveiled in 1994.

Now it has won a public vote as the favourite “iconic” advertising image in a poll by the Outdoor Media Centre, the trade body for outdoor advertising.