Watchdog bans sexy Beyoncé ad for daytime TV

AN advert promoting singer Beyoncé’s perfume has been banned during daytime television in Britain for being unsuitable for young children, it has been announced.

The Advertising Standards Authority (ASA) ruled that the ad, featuring various scenes of the pop star lying naked, touching her breast and dancing seductively in a revealing dress, was too “sexually provocative” to be shown before 7.30pm.

The ASA received 14 complaints that the ad was offensive and unsuitable for broadcast when children might be watching.