Willy Wonka promo for Playboy readers

PLAYBOY founder Hugh Hefner has been called many things over the years, but a modern-day Willy Wonka may not be one of them. That is about to change.

Tomorrow, tucked within the pages of some 200,000 Playboy magazines on US news stands will be 10 “Golden Tickets” to the Midsummer Night’s Dream Party thrown by the playboy known to millions of readers as “Hef”.

The party, filled with Hollywood stars and Playboy models often wearing little but body paint, is one of the most sought-after invitations each year to Los Angeles’ Playboy Mansion.