Sony to take on Apple

SONY will go head-to-head with Apple’s iTunes this year with the UK launch of Qriocity, its new video and music streaming service.

Announcing the subscription service at the IFA consumer electronics show in Berlin, the Japanese electronics’ giant said it will offer access to millions of songs and high-definition films.

Qriocity – pronounced curiosity – is available in the US, but will be expanded for UK, French, German, Italian and Spanish markets this year.