Donkey parasail ad stunt shocks Russians

RUSSIAN beachgoers got a shock when they saw a donkey soaring in the blue skies over the balmy beaches on the Sea of Azov in southern Russia last week, police said yesterday.

Attached to a parasail, the animal reportedly brayed in fear as it circled over holidaymakers on a beach in the Cossack village of Golubitskaya in the Krasnodar region.

A regional police spokeswoman said the donkey ended up in the skies as a result of an impromptu advertising campaign by several Russian entrepreneurs to attract beachgoers to their private beach.

Instead, they attracted the attention of regional police who learned of the flying donkey and launched a probe.

“The donkey screamed and children cried,” regional police spokeswoman Larisa Tuchkova told AFP. “No one had the brains to call police.”

Instead, she said, people reached for their cameras and bombarded a local newspaper with phone calls.

“It was put up so high into the sky that the children on the beach cried and asked their parents: ‘Why did they tie a doggy to a parachute?’” the newspaper, Taman, said.

“The donkey landed in an atrocious manner: it was dragged several metres along the water, after which the animal was pulled out half-alive onto the shore.”

The incident is stunning even for a country where animal cruelty is widespread and shocked the locals, said Taman newspaper’s editor, Elena Iovleva.

The footage of the parasailing donkey was aired on national television yesterday.