Arrests after ‘ambush marketing’ stunt

TWO Dutch women appeared yesterday in a South African court for a brewery publicity stunt that sent 36 women in orange dresses to a World Cup match, sparking furious protests by the Netherlands.

Dutch Foreign Minister Maxime Verhagen condemned FIFA’s handling of the incident, saying it was “absurd” that the pair had been arrested and charged with organising the so-called “ambush marketing” campaign.

ITV fired one of its football pundits over allegations he had supplied the tickets for the stunt, which happened at Monday’s Netherlands-Denmark match in Johannesburg.