When Davina McCall announced Reid had won the 34-year-old looked shocked and embraced runner-up Dane Bowers.
Reid charmed the public and won the last ever Celebrity Big Brother beating singer Bowers into second place with 65.9% of the vote – as the bookies had predicted.
Football hardman turned Hollywood actor Vinnie Jones, 45, came third and said of winner Reid: “I taught him everything I know. The Reid name is gone. Rocky is going to be the man.” Jones had been the original favourite to win the show.
Earlier actress Stephanie Beacham and Swedish music star Jonas Altberg were both evicted.
Reid’s on-off girlfriend Katie Price was thought to be at the studio to greet him when he emerged.
Price, also known as glamour model Jordan, sensationally dumped Reid on ITV reality show I’m a Celebrity ... but the pair are thought to have got back together before he went into the house.
Reid emerged grinning from the house wearing a jacket and jeans and punched the air while descending the stairs to the Rocky theme tune.
He waved to the crowd and appeared overwhelmed, repeatedly saying: “Wow”.