Yahoo facelift enters trial stage

YAHOO is moving ahead with a radical redesign of its homepage — the most heavily trafficked site on the web — making changes that give users a personalised view of the wider web.

The internet media giant is under the gun to deliver on year-old promises to transform Yahoo from a network of more or less insular properties into “starting points” that help consumers quickly navigate their way to the rest of the web.

“We are going to put what matters to you most at your fingertips,” said Tapan Bhat, the senior vice president in charge of “front doors” — the main destinations at Yahoo, including MyYahoo Yahoo.com, and the Yahoo toolbar.