‘Darling’ car advert spins out of control for angry women

HUNDREDS of angry Dutch women, and a handful of men, have complained to car manufacturer Renault after receiving handwritten letters, sent by ordinary post, purporting to come from an unknown admirer who called them “darling”, suggested meeting soon for a drink and signed themselves “lots of love M”.

‘Darling’ car advert spins out of control for angry women

The letter was in fact part of an advertising campaign for the new Twingo, to be launched in the Netherlands next month.

About 30,000 letters were sent and Renault is now writing 30,000 apologies.

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