Seinfeld hopes his movie will prove to be the bee’s knees

FORGET the tuxedo. Jerry Seinfeld made his big appearance at the Cannes Film Festival wearing a fuzzy bumblebee suit and black tights.

“You know, one thing I hate is any kind of movie promotion that smacks of desperation in any way,” the 53-year-old comedian said, before jumping from the roof of an eight-storey luxury hotel, arms and legs flailing, and heading down to the beach on a cord.

Seinfeld’s Bee Movie is the latest DreamWorks Animation film to dramatise the secret life of a pesky insect. It doesn’t open until November, but Seinfeld was in Cannes yesterday showing 30 minutes of highlights. He has spent the past four years developing the film, writing the script and giving voice to its leading role.