Cheese to be branded as ‘junk food’ by regulator

NEW advertising rules which will brand cheese as “junk food” were yesterday slammed as “dietary nannying gone mad” by a leading farming industry figure.

“To suggest there is anything inherently harmful about cheese is absurd,” said the British National Farmers’ Union national director of communications, Anthony Gibson.

He said the rules would be “thoroughly unhelpful to farmers” at a time when the dairy industry had been going through a “very difficult 12 months.”