Stars back anti-smoking campaign
The €6 million campaign, the second phase of a three-year strategy costing €18 million, features an advert to be shown on more than 40 TV stations and 5,000 cinemas across Europe.
A song, Feel Free to Say No, by band B4-4, will feature on the ad and Commissioner Byrne has lined up Sophie Ellis Bextor, Moby, Backstreet Boys’ producer Lou Pearlman and others for the campaign.
