‘Real’ women beauty adverts hailed as positive health step

A MOVE to use “real” women in beauty advertising instead of models was welcomed today by health campaigners.

Adverts featuring images of women of different shapes and sizes in their underwear which soap brand Dove says have not been altered in any way were hailed as a positive step both for women at risk of developing eating disorders and for those needing to lose weight.

Eating Disorders Association (EDA) chief executive Susan Ringwood said the move to ditch stick-thin, airbrushed models was "a good start".