Channel 6 to spend €4m on advertising

NEW television station Channel 6 is planning to spend €4 million on an advertising and marketing campaign this year.

The station, which launches on Thursday evening, has kicked off its campaign with ads in national newspapers and magazines. It is also planning local and national radio advertising in what the station said is the largest marketing launch for a media company in Ireland in recent years.

“We are pulling out all the stops to ensure that everyone is aware that Channel 6 will go live at 8pm on March 30,” the station’s founder Michael Murphy said yesterday.