Brothel flotation set to arouse investors' interest

IF SEX sells, now's a good time to flog it to investors while they mourn the poor performance of most of their investments.

That’s the thinking of Australia’s largest brothel, the Daily Planet, which yesterday unveiled plans to list its property arm in a bid to build the world’s largest floated sex empire.

If the plan succeeds, the Melbourne-based Daily Planet says it would be the world’s first listed bordello next to other publicly-traded sex industry companies, led by German sex store chain Beate Uhse.