Drink research in Britain

YOUNG drinkers in Britain are to be asked if consuming certain brands of alcoholic drink makes them believe they are “cool” due to the way they are advertised.

A group of 70 people aged between 18 and 25 will be interviewed as part of a new University of Bath project.

Previous projects related to binge-drinking have examined how much young people drink but not how they feel about alcohol and why they choose particular brands.