Clifford: Sven’s lover could earn €1.5m for her story

FA SECRETARY Faria Alam could make £1 million (€1.5m) if she cashed in on her affairs with the men at the heart of English football, according to PR supremo Max Clifford.

The 38-year-old personal assistant had relationships with head coach Sven-Goran Eriksson and Football Association chief executive Mark Palios, and rumours are now circulating of a further alleged affair with a man at the FA.

She told London’s Evening Standard she was “crazy” about the third executive, the paper reported.

Yesterday Mr Clifford, who represented Rebecca Loos after she claimed she had an affair with England skipper David Beckham, agreed Ms Alam could net £1 million for her story. “She could. Particularly . . . if there is a third person, you have real insight into the FA, the heart of English football.

“You have Sven - whatever he might have said to her about the England players, what she knows about the Beckham situation, what she knows about Nancy - and obviously the chief of the FA and the third person.

“Then we have the English market - newspapers, TV, magazine rights, syndication - and the Asian market, and then you have the Swedish market.”

An FA investigation is continuing into the circumstances, following its denial last week of a relationship between Eriksson and Ms Alam. This weekend, it was forced into an embarrassing U-turn following new evidence and admitted both men had been involved with her.

The inquiry was announced on Tuesday in a statement which said FA chairman Geoff Thompson was satisfied that Mr Palios had not misled officials.

However, Mr Thompson made no such reassuring statement on Eriksson’s behaviour, sparking new speculation over the Swede’s future as England coach.

He has come under growing pressure in the wake of the revelations, with bookies’ favourite Alan Curbishley already cleared by his club, Charlton, to replace him.

Some, including former England international Phil Neal, believe the Swede should be sacked and Ms Alam’s brother, Aswat Alam, aged 33, claimed the England coach was “weak” not to stand by his sister after the affair became public.

Mr Alam, who lives near Seattle in the USA, told The Sun yesterday: “Sven should be a real man and take some responsibility.”

He also defended his sister’s reputation, saying she was not a “loose woman”.

He told the newspaper: “My sister is not the sort of woman to throw herself at a man. She’s not that kind of girl. I have never seen her pursue anybody. If there was any pursuing, it was from Sven.”