Students’ wine bottle with a nose for quality

IT’S enough to make a wine snob spit – a bottle with a built-in mini TV screen showing taste notes and tips.

The Self Cooling Animated Bottle could spell the end for those vine poseurs who claim to know best about wine.

Out go the twitching nostrils, flailing arms and sniffy declamations about a cheeky scintilla of vanilla and oodles of gunsmoke.

Instead, for the oenologicaly challenged the revolutionary bottle design would give all the information you need to know about the wine inside.

The mini TV screen is designed to show a short film sequence about where the wine was grown, how it was bottled, taste notes and what food it suits.

Customers will then know if their burgundy is amusing, presumptuous or approachable without reading a single lifestyle magazine or Sunday supplement.

The bottle also has a temperature control device in the neck.

It does not have the racy ambience of quaffing champagne from a showgirl's dance shoe but the new design is no pipe dream.

The technology that enables this bottle to exist has already been developed if still in its infancy.

Design students came up with the revolutionary prototype to celebrate the 150th year of wine firm Hardys.

The company asked students at Central St Martins College of Art and Design in London to design what they thought the wine bottle would be like in another 150 years.

The "animated" bottle along with an array of student designs, will be unveiled at the International Wine Fair in Bordeaux, on June 22.